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How to Get Personal Training Clients: 7 Marketing Tips

    If you want to earn an income as a fitness trainer, your marketing efforts are the key. In today’s digital age, marketing has become essential to any self-employed professional’s job. You can either opt for traditional marketing strategies or go and make a personal trainer app for clients

    Either way, staying ahead in the market is essential. Owning to the growth of the fitness industry and the number of people resorting to fitness only increasing daily, getting new personal training clients can be a challenge for many trainers. 

    This article gives you 7 tips that will help you get more clients and grow your business. 

    Deciding on pricing

    There are a few things to consider when pricing personal training services. The first is the market rate for similar services in the area; research what other trainers are charging and set a price that is competitive. 

    It is also essential to consider the type of clients you want to attract. To attract high-end clients, you will need to charge more than you target budget-conscious clients.

    Why should clients hire you?

    There are a few things that potential clients will want to know before they hire you. They will want to see if you are knowledgeable and experienced in personal training. In addition, potential clients will want to see if you are a good fit for their needs. 

    You can show potential clients that you are the right person for the job by having a well-designed website and marketing materials. You can also have a personal trainer app for clients to make their job of finding you more manageable. 

    You can always make use of technology to find your client. Some of the best apps for personal trainers to track clients can be found online. You can use such apps, too, to make the best out of the situation. 

    How to develop your training program

    If you want to get personal training clients, you need to develop your training program. This program should be designed to meet the needs of your target market. It should be tailored to the specific goals of your clients. And it should be affordable.

    Personal training is a competitive field. But if you develop a high-quality program and market it effectively, you will be able to get the clients you need to succeed.

    Personal training is a competitive field. But if you develop a high-quality program and market it effectively, you will be able to get the clients you need to succeed. For example, you can create a training program session videos using free online video editor for your business to show your eligibility for why they should hire you and show your program effectiveness. 

    What to wear and share with your clients

    When meeting with potential personal training clients, it is essential to dress the part. Wear workout clothes that are comfortable and stylish. You want your clients to see you as a professional who knows what they are doing.

    It is also a good idea to share some of your own stories with your potential clients. Let them know why you got into personal training and what your fitness journey has been like. This will help them see you as a relatable person who understands their challenges.

    How to get referrals

    You can do a few things to increase the chances of getting referrals. They are: 

    • Make sure you provide excellent service to your current clients. This will increase the likelihood that they will refer you to their friends and family.
    • Stay in touch with your past clients and let them know you are still available for training. This will remind them of your services and may prompt them to refer you to someone they know looking for a personal trainer.
    •  Finally, build relationships with other health and fitness professionals in your area. These relationships can lead to referrals down the road.

    Creating a marketing plan for personal training clients

    To get personal training clients, you need to have a marketing plan. This plan should include essential elements, such as your target market, unique selling proposition, and marketing budget.

    Your target market is the group of people who are most likely to be interested in your services. When you know your target market, you can focus your marketing efforts on reaching them.

    Your unique selling proposition is what makes you different from other personal trainers. What do you offer that no one else does? This is what will drive potential clients to choose you over someone else.

    Marketing to specific targets effectively

    One of the best ways to get personal training from clients is to market effectively to specific targets. This means targeting your marketing efforts toward groups of people who are likely to be interested in your services. 

    For example, if you are a personal trainer who works with seniors, you would want to target your marketing specifically toward seniors. There are several ways you can target your marketing. One way is to use demographics. 

    Demographics studies people’s age, gender, income, education level, etc. Once you have identified groups of people likely to be interested in your services, you need to find ways to reach them. 


    If you’re a personal trainer, you know that getting clients is one of the most important things. Without clients, you don’t have a business! That’s why learning how to market yourself effectively is essential. Using these tips, you’ll be well on getting more personal training clients in no time.