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How to measure the effectiveness of SEO for a dental surgery

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    It is evident that 2023 is the year of SEO and AI in the world of marketing.

    And as such, when it comes to being successful as a dental practice, you will need to invest in both if you want to expand your surgery.

    However, if you are updating your SEO and marketing plan, or you are new to this entire area, you may be curious as to how it is that you can measure the success of SEO for your surgery.

    So, this article explores 5 easy ways to spot if your SEO plan is working.

    Organic traffic

    SEO is all about driving organic traffic! 

    So, one of the top ways to measure the effectiveness of SEO for a dental surgery website is the amount of organic traffic it attracts. Organic traffic is the number of visitors that come to your website from search engines like Google. By monitoring organic traffic, you can get a sense of how well your SEO efforts are performing. If your organic traffic is increasing over time, it indicates that your dental SEO strategies are working well.

    Keyword rankings

    Keyword rankings refer to the position your website ranks in search engine results pages. What does that mean? Well, if you were to type in something like ‘dental implants in Fulham’ and that is what your dental surgery offers, with the right SEO, your dental website would appear on the first page of Google. Tracking your keyword rankings is crucial because it shows you where you rank compared to your competitors and helps you identify areas where you need to improve. To track your keyword rankings, you can use tools like SEMRush or Ahrefs.

    Conversion rate

    The conversion rate is when people visit your dental website as visitors and go on to take a desired action, like filling out a form or scheduling an appointment to see your dentist. By tracking your conversion rate, you can determine how effective your website layout and content is at converting visitors into patients. To improve your conversion rate, you may need to optimise your website’s design, content, or calls to action.


    Backlinks are links from other authoritative and relevant websites that point to your website. Search engines use backlinks to determine the authority and relevance of your dental surgery website. The more high-quality backlinks your website has, the higher it will rank in search engine results pages. To measure the effectiveness of your backlink strategy, you can use tools like Moz or Majestic.

    Bounce rate

    Do you know how many people leave your dental surgery page after just clicking on it? This is what is referred to as a bounce rate. 

    A high bounce rate suggests that visitors aren’t finding what they’re looking for on your website or that your website’s design is unappealing. By monitoring your bounce rate, you can identify areas where you need to improve your website’s user experience. And yes, bounce rate monitoring can indicate an issue with the website’s layout or content. So, by analysing this, you can assess how well your SEO is working.