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Social media for promoting your practice: the advantages and disadvantages

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    Social media is a powerful tool that can be used to reach a large audience and promote your dental practice. The increase in the use of social media for dentists is great as a tool for search engine optimisation (SEO) and a dental marketing company can utilise this to increase the number of patients entering your practice. It is important to recognise that this workload is a full-time job and so it is arguably far more beneficial to enlist the services of a marketing company than trying to do it yourself. Plus, your qualifications are probably much better suited to dentistry than marketing!

    The advantages of social media for dentists

    The wonderful thing about social media marketing (SMM) – and the internet, in general – is the fact that you can reach a large audience. Social media platforms like Facebook, Twitter, and Instagram have millions of active users. By using social media, you can reach a great number of potential patients who are interested in learning more about your practice and it is here where you can build relationships with patients. Social media is a great way to connect with patients on a personal level. You can share helpful information about oral health, answer questions, and build trust with potential patients. In doing so, you can generate leads. Social media can be used to generate leads for your dental practice by running ads, promoting your website, and encouraging people to sign up for your email list. What’s more, through social media you can also increase brand awareness. Social media can help you increase brand awareness for your dental practice by sharing interesting and informative content. In doing so, you can position yourself as a thought leader in the dental industry.

    Why can’t I do this myself?

    Technically speaking, there is no reason why you can’t give this a go yourself. However, you need to realise that to do this properly it is going to be a very time-consuming endeavour. You need to create content, schedule posts, and engage with followers. If you don’t have the time to commit to social media, it’s probably not the right marketing channel for you, unless you have a marketing company who can do the work for you. While you might fancy a DIY job to save money, you will still need to invest money if you want to use social media to generate leads and sales by paying for advertising. Social media ads can be expensive, so it’s important to have a budget in place, whereas you could simply pay a monthly amount to a marketing company who has years of experience in doing this and find that you make a lot more money than you are spending on them through the increase in patients visiting your practice. It is worth noting that social media is a public forum, so anything you post can be seen by anyone. If you’re not careful, you could damage your reputation or get into legal trouble and this is where a dental marketing company is worth sourcing as they will understand the compliance rules surrounding this.

    So, if you are keen to increase your company’s visibility online, seeking a marketing company who can help you with your social media presence, as well as other aspects such as your website design and SEO content, is certainly worth the investment for the greater rewards it should bring.