Skip to content

What Is Off-Page SEO and Why It Matters 

    In this day and age, every business, whether it operates online or offline, needs to have a well-optimized website. The dynamic and competitive online marketplace demands a strong SEO strategy. 

    When it comes to off-page SEO strategy, it’s actually a very significant aspect of the SEO that has a direct impact on your ranking position, website traffic, and the visibility of your brand online. So, if you’re wondering what is off-page SEO exactly and how it can make a difference for your business, keep reading. We cover everything you should know about off-page SEO. 

    What is Off-Page SEO 

    Off-page SEO, as the name suggests, is part of the SEO strategy that consists of efforts outside your website with the goal of improving the domain authority of your site. In other words, it’s a signal of how many people, brands, and blogs, share, and reference back to your website or blog.  

    Namely, the Google algorithm uses backlinks to evaluate the quality of your website. If your website is referenced on websites with higher authority, then this a proof that your content is trustworthy. Ultimately, websites with high-quality backlinks rank higher compared to competitors that might have more backlinks of lesser quality from suspicious websites. 

    Naturally, the best way to get backlinks is to network within your community, connect with influencers or brand ambassadors that have mentioned your brand. You can use Google Alerts to receive notifications that will help you reach out to platforms that mention your brand. Another way is to rely on a link building platform which can be of great assistance if you’re new to SEO and will help you reach your desired goals faster.  

    On-Page and Off-Page SEO 

    That said, this doesn’t mean that your On-Page SEO strategy doesn’t matter. It is essential to produce valuable and SEO-friendly content to increase the traffic of your website and to make it easier for other brands to reference back to your website. Of course, content that is valuable and useful for your audience will get mentioned on other blogs or social media sites, and you will utilize this to get high-quality backlinks. 

    However, the first step of generating backlinks should be analyzing your backlinks profile. If your site is brand new, you likely won’t have any backlinks or brand mentions. Otherwise, you should analyze the earned backlinks, produce more content that gets your referrals, and creates a strategy that will increase your backlinks. 

    The strategy should include, as we said, the development of sharable content (for example, infographics), guests posts on other blogs, adding a Google My Business Account, and even reaching out via email to brands that have mentioned your products to link back to your platform.  

    Why it Matters 

    The increased visibility of your brand with drive more traffic to your website and provide you with more opportunities to increase your revenue and grow your business. Moreover, the higher rank of your website will enhance the visibility of your brand as most users never even check out the second page of Google search results. This is why it’s really important to pay to optimize your off-page SEO strategy.

    It is directly related to the authority of your brand as more referrals, brand mentions and backlinks prove that your content, products and services are valuable to your consumers.