Modern consumers are more quality-conscious than ever before, and they think beyond products. Services are an equally important factor when it comes to sticking with a brand. Product packaging is also as crucial as the products within when it comes to marketing and branding. While packaging design matters across all industries, it is more important for the pharma and healthcare sectors. If you operate in these industries, you will probably know the challenges and needs that bring more attention to product packaging. Let us explain them in detail.
Quality, integrity, and trust
Product quality and integrity are crucial for the industry because safety hinges on them. You cannot pick an ordinary material because it may expose the medicine to heat, light, and moisture. It can cause contamination and compromise the safety of the drug, rendering it unfit for human consumption. You also have to make sure that the material is compatible with the ingredients of the medicine. A brand that goes the extra mile ensures customer safety and trust in the long run. It is only a small price to pay when you can earn credibility with the right packaging choices.
Child and pet safety
Child and pet safety are also the key concerns for pharma manufacturers. A medicine or supplement safe for adults can be fatal for young children and pets. Picking a child-proof option is the only way to safeguard children and pets from the harmful impact of pharmaceuticals. Even if you sell natural remedies and supplements like cannabis, you must opt for child-proof dispensary bags and tins. Choosing these options shows the intention to keep consumers and their families safe.
Compliance with regulations
Apart from the product integrity and safety norms, the pharma industry also has to comply with some regulations for packaging materials. The FDA has an approved list of materials for different drugs. Not complying with the rules can get you into a fix with the authorities, so make sure you choose wisely. Besides the choice of the material, you also need to follow labeling recommendations. FDA’s labeling standard for medicinal products includes information about the ingredients, dosage, drug fact table, use, precautions, and possible allergic reaction. You must pick a material and design that ensures proper visibility and readability of the necessary information.
Sustainability
Sustainability is a growing trend across all industry verticals, and pharma companies are not an exception. Opting for eco-friendly packaging materials gets you a step closer to your sustainability goals as a business. Sustainability is a choice for businesses. But making conscious efforts to embrace it can build the reputation of your brand. All businesses are moving towards the mindset, so it makes sense to stand apart in the competitive landscape.
Product packaging is more than just about keeping your pharma products safe and effective. It is also about consolidating your reputation as a brand that prioritizes consumer safety and well-being. Additionally, it keeps you ahead on the compliance and sustainability fronts. As a forward-thinking pharma company, you must adopt smart choices sooner rather than later.